Buy Here Pay Here Best Practices

Advertising v. Marketing – Not Necessarily One and the Same

Webster’s defines advertising as the action of calling something to the attention of the public especially by paid announcement. Webster’s defines marketing as the process or technique of promoting, selling and distributing a product or service—similar, but different.

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BHPH…The Key to the Future

With the current state of the automobile industry, interest in Buy-Here Pay-Here (BHPH) is increasing on a daily basis. And because of the lack of viable lending sources for the auto buying public, there is no better time to be in BHPH.

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Cash is King

The two keys to Buy-Here Pay-Here (BHPH) are risk management and cash management. Both, as always, are hot topics. More so now with everything that is going in the automotive industry and with the economy in general. But cash—either the availability or the management thereof—seems to be on everyone’s mind and in some cases, closing their doors.

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Is Technology Costing You?

Technology, or lack thereof, could be costing you millions. Okay, millions may be a bit much, but thousands doesn’t sound any better. Either way, profit dollars could very easily be leaving your pocket on a monthly basis and at an alarming rate.

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Surf’s Up

The wave that is the Internet is definitely crashing all around us. Anyone running a business that is not riding that wave, in all likelihood, could drown. And yes, that most definitely includes Buy-Here Pay-Here (BHPH) dealers.

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